If you are deciding between Synthesia, HeyGen, and AIyou, you are really asking two different questions:
- “Do I need AI videos?”
- “Do I need an always‑on, interactive AI clone?”
The truth: Synthesia and HeyGen are not direct competitors to AIyou. They sit in different categories—and the most powerful setup often uses both video and interactive AI together.
Three Different Categories, Three Different Jobs
Synthesia — AI video production
- ✓ Product demos and explainers
- ✓ Training and onboarding videos
- ✓ High‑volume content for courses
HeyGen — Personalized outreach video
- ✓ 1:1 sales and outreach videos
- ✓ Face‑on‑camera style avatars
- ✓ Scaling “loom‑style” updates
AIyou — Interactive AI clone
- ✓ 24/7 conversations with your audience
- ✓ Coaching, support, and Q&A at scale
- ✓ Monetized access to your AI personality
When to Use Each Platform (and When to Combine Them)
Best‑of‑Both: Video on Top, AI Clone Underneath
The most effective creators and SaaS teams do not pick between video or interactive AI—they stack them:
- Use Synthesia or HeyGen to record evergreen videos that introduce your offer.
- Embed an AIyou clone underneath those videos to answer questions, handle objections, and drive signups in real‑time.
Video builds trust and attention. The AI clone converts that attention into ongoing conversations, support, and revenue—without you needing to be live.